The thing you have to understand about Magnetron Music is that it is almost like a family business. The company was founded by two people who have been friends since long before they started the label and mostly releases music by a close-knit group of cross-collaborating artists / musicians / oddballs from the Netherlands. Sometimes they strike gold and have a hit on their hands, sometimes a release is just too funky for the general public and unceremoniously ignored. Sometimes it takes a while for the people to catch up. In any case, a Magnetron release is pretty much always unique and artistic and interesting. It’s really not a normal commercial enterprise, despite the gold plaques on the wall.
Another thing you have to understand about Magnetron Music is that its musical course is based on a dual love of hip-hop and club music (house and techno) and of the electro funk where this peculiar Venn diagram overlaps. It’s the shared musical vision of the label’s co-founders, musician and performer Bas Bron and (former) DJ and music journalist Kostijn Egberts. Both came of age in the 1980s where they witnessed these musical revolutions and concurring technological advances. The runaway success of Magnetron Music’s first act, Dutch rap group De Jeugd Van Tegenwoordig (‘the youth of today’) is anchored in this musical heritage, which partly explains why they’ve been able to blow everyone out of the water with their singular sound.