A label returned to promoting music for advertising and sponsorship.
The new division is positioned to become a premier media and content company, and will achieve this goal through:
strategic content acquisition;
international licensing;
new distribution channels;
rights and clearance management;
new delivery technology and catalog expansion and syndication.
Additionally, the division will centralize existing Mzk-Work products including Music, Voice and Video, further amplifying the value and scope of services Mzk-Work provides to clients and prospects.
In common parlance, Mzk-Work is any soft, ostensibly unobtrusive music played in stores, shopping malls, over phone lines, and in public places where people are likely to buy something.
In many places, it can go unnoticed entirely, sinking out of aural range amid the general commotion of talking, rustling, and cash register sounds that are the true soundtrack of places of commerce.
In one place, however, the muzak reveals itself for what it is.
That place is the elevator, and muzak's glaring presence there has given rise to its perhaps unfortunate nickname, "elevator music".