Founded a year ago, Djs Are Not Rockstars is an up-and-coming indie dance label based out of Brooklyn, New York. DJ Alexander Technique joined forces with artist partners Larry Tee, Kevin Graves and music industry veterans Marci Weber and Mark Davenport and expanded the concept to a record label of talented producers and DJs that are turning out a slew of original releases showcasing the new dance electronic styles from around the world.