SOG’s founder and front man TOBIAS WIRZ at the helm and the factory support of Andy Jarrod and 3 BEAT LABEL MANAGEMENT astern, the label has chiselled an identity as a rock steady label promoting music on the melodic and vocal end of the UK Progressive Spectrum. But with interests in more than just this genre, FUGU and CLICKER soon followed, the former promoting deep house and the latter, more ambiguous and experimental styles of progressive.