Primo is an inspiration evolved from the word prime, meaning quality, something that is of value and of great importance. A time where things are at its best. The overall concept is to create music that reflects characteristics by letting the artist express themselves, and what they feel they want to convey to music listeners in each of their own releases. The EP´s will include original tracks o...
nly, so you can appreciate the influences, styles, and vibes from each artist or artists own vision and feeling. This concept is an attractive method for our artists to be able to express themselves more on a personal level, creating an experience of their own art, unique style, and making it "Prime"
Roots music, is an essential key to the style of this vinyl and digital label. Each release takes you back to your "roots", and compliments old school sounds that marked important eras of music. It is an ambient you can relate to. Nostalgic and personal. Primo is a variety of different sound elements from every decade, and made into each artists interpretation of what it is to them. All of this incorporated into one label sound. Its is to express unique styes of sounds, and influences. Thus creating our own genre of modern electronic music.