Machinedrum plays Surefire Sound SXSW showcase

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  • The American DJ will be joined by Slugabed, xxxy, Lando Kal and others for the agency's SXSW events.
  • Machinedrum plays Surefire Sound SXSW showcase image
  • San Francisco's Surefire Sound agency will show off new additions to its roster at SXSW in Austin, Texas this year over the course of two nights. The American agency, in addition to starting up its own label, has continued to grow over the past year, signing new artists while expanding its reach from North America into Europe. Its two SXSW showcases this year, both of which are happening at Barcelona, will show off this new international grasp. The first night on Thursday March 15th will be headlined by Machinedrum and also features Slugabed, Mux Mool, and Shigeto, while Friday March 16th will see Manchester's xxxy headline a showcase with American artists Lando Kal, Braille, Comma, and Clicks & Whistles, in addition to !!!, who will DJ. The showcase will coincide with a comprehensive relaunch of the agency's website.


RA