From selling records from the boot of his car to running his own shop along with organizing a few parties down the years (and present) Kelly wanted to start with a new adventure in label management as it fair to say its been a passion for a longtime.
"It was DJ's playing this music that gave me the bug really. I've been playing records since '91 and started producing music a few years back. I've played at all sorts of crazy parties through the years on boats, beaches, warehouses and a few nice clubs along the way. Thanks to my good friend Tee Davies, I also had the chance to play on a variety of radio shows. I've had some amazing times and been in some strange places," he laughs.
This experience has seen him play alongside some of the world's top name DJs, including Terry Francis, Ed..